The growth is based on the restaurant’s success in nearby markets including Chicago, northwest Indiana, Omaha and Des Moines.
“Milwaukee, Madison and southern Wisconsin represent an important part of McAlister’s growth strategy, and we’re excited about the brand’s continued expansion into the region,” said Jeff Sturgis, McAlister vice president of franchise development.
McAlister’s has not yet set plans for the expansion but is recruiting potential franchisees to open restaurants in Milwaukee, Madison, Racine and Janesville. The brand will start expanding as soon as franchisees complete a qualification process.
“The McAlister’s Deli brand has become a top choice for some of the most successful multi-unit franchise owners in the country, so we’re excited to watch the brand grow in these new markets due in large part to the talent of our franchisees,” Sturgis said.
Competing with Panera Bread and Newk’s Eatery, McAlister’s operates 350 franchises in 27 states and is known for its Famous Sweet Tea, spuds, sandwiches, salads and soups.