Macromatic Industrial Controls

2022 Future 50 Winner


Waukesha  |  Founded: 1975
Industry: Electronic manufacturing

Macromatic designs and manufactures control, monitoring and protection products to manage electrical processes and to protect equipment from damaging fault conditions.

What factors have contributed the most to your growth in the past three years?

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Steven Sundlov, president and chief executive officer: “There are three main factors responsible for our growth. First, we re-established our five-year plan and then broke that down into yearly goals. Each yearly strategy is condensed down into a one-page strategy that every employee has on their desk, and we have implemented key performance indicators that are published monthly. Everyone knows what needs to be done to hit our goals and where we stand at any given moment. 

“Second, we started aggressively managing our supply chain back in 2020. Currently our inventory sits at three times our normal levels. We are delivering product in standard lead times when our competition is sometimes quoting a year to deliver product. And lastly, we have heavily invested in the business. A new website with ecommerce was launched. And we purchased equipment for our manufacturing organization, making it more efficient. All of this leads to improved Ease of Doing Business (EODB) for our customers.”

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