Headquarters: Mountain View, Calif.

Founded: 2003

CEO: Reid Hoffman

Founders: Ried Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, Konstantin Guericke

Membership: 38 million members in more than 200 countries and territories globally

Company employees: 350

Tips from LinkedIn gurus Wayne Breitbarth, president of M&M Office Interiors, and Katie Felton, account manager at PatientCare, on how to use LinkedIn for business:

  • Complete your profile in full. Get recommendations, add activities, groups, employer information etc. It increases the effectiveness of your usage.
  • Study other profiles to find the type that best fits your professional style at this point in your life.
  • To increase your contacts, import your Outlook, or webmail contacts into your profile to see who is on LinkedIn.
  • Increase contacts by searching for old classmates and colleagues.
  • Take advantage of the network status function: “What are you working on?” It helps keep the network informed on your business and what you are doing.
  • Use the introduction tool. Meet people through other people that you know.
  • Ask questions of your network. Utilize the power of the digital network.
  • Get recommendations to provide third-party validation of who you are and the work that you do.
  • Get used to routinely searching on LinkedIn.
  • Budget your time and set aside at least one hour a week to devote to LinkedIn.

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