Lands’ End celebrates 50 years

Dodgeville-based Lands’ End celebrated the 50th anniversary of its founding on Tuesday.


Lands’ End got its start in 1963 as a sailing outfitter in Chicago, operating as a mail-order operation filling 15 orders on a good day.

The company immediately set itself apart in the industry when founder Gary Comer instituted the now-famous unconditional return policy: “If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. Guaranteed. Period.”

Since then, Lands’ End has been known for its world-class customer service. Its Dodgeville headquarters span more than 1.7 million square feet.

Edgar Huber, current chief executive and president of Lands’ End is leading the brand through the half-century milestone with a focus on moving the brand forward while staying true to the company’s core values and roots.

“We are extremely proud of our heritage and are looking forward to giving our customers exceptional quality and value for the next fifty years,” said Huber.

Earlier this month, Lands’ End partnered with the National Forest Foundation to plant 50 trees on the Dodgeville campus in honor of the company’s milestone. This year Lands’ End also donated $50,000 to the organization, which funded the planting of roughly 385,000 trees, in an effort to make a larger impact on the environment. 

Lands’ End is a member of Sears Holdings Corp.

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