Address: 1872 N. Commerce St., Milwaukee, WI 53212
Website: www.lakefrontbrewery.com
Year founded: 1987
Product or service offered: Manufacturer of fermented malt beverage
Projected 2012 revenue: $7 million
Leadership: Russell Klisch, president, owner and chief executive officer
Target clientele: Bars, restaurants, liquor stores, consumers who can legally purchase beer
Business organization memberships: Brewers Association, Food and Beverage Milwaukee 7, Local First Milwaukee
What has fueled your company’s growth? “Hot product category with an award winning product, with great distributors.”
What is the biggest obstacle to your company’s growth? “Building our company fast enough with quality machinery and human resources.”
Do you plan any changes in your company in the upcoming months? “No. Things are going too good to change now.”
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? “Keith Wandell from Harley Davidson. I worked with Keith at Johnson Controls and he taught me how to both motivate and teach people who work for you.”
What is the outlook for the business conditions of your industry over the next several months? “Exceptional.”
What is your company’s key strategy for rising out of the recession? “Continue to make a quality product and partnering with our distributors.”
