Justin Mortara, Ph.D., Mortara Instrument Inc.

Milwaukee-based Mortara Instrument Inc. has always been focused on innovation.

“It all starts with the patient experience,” said Justin Mortara, chief executive officer, “It’s much bigger than us, or the (electrocardiogram) procedure. It has to do with how we as an industry are taking care of patients, and our willingness to step outside ourselves.”

For more than 30 years, the company has served as a leading innovator, designer and manufacturer of non-invasive cardiology devices and technologies.

Today, the company continues to innovate by developing new ways for its products to integrate with electronic medical records, provide a more sanitary environment, and be more user-friendly.

One of the company’s latest electrocardiograph products, the ELI 380, anticipates the needs of clinicians and patients unlike any other device currently on the market, Mortara said.

“It’s more efficient, and thus allows the clinician more time to focus on the patient rather than the machine,” he said.

According to Mortara, the ELI 380 can be easily integrated with many major electronic medical record systems, it features an easy-to-clean glass keyboard to help with sanitization and it is designed intuitively so it can be used correctly by even the most novice of users.

“Even though we’re just getting into the clinical demonstrations of the machine, we’re very confident medical professionals are going to enjoy using this device,” he said.

The product was officially released in mid-November, and the company has just started initiating commercial shipments.

It’s the innovation and the production of disruptive products that have fueled the company’s growth over the past five years, Mortara said.

The ELI 380 is a game-changer on many fronts, he added.

“It’s about recognizing a problem and coming up with solutions to that problem that nobody else has done before,” he said. “Our engineering team is really strong. It’s us working together to improve the quality and efficiency of our products so that we can help be a part of the solution that delivers better care to patients.”