Johnsonville Sausage to sponsor NASCAR race at Elkhart Lake

Last updated on July 3rd, 2019 at 07:17 pm

Johnsonville Sausage has signed on with Road America to be the title sponsor for the upcoming NASCAR Nationwide Series event in June.

This year’s race will be known as the Johnsonville Sausage 200 presented by Menards. The green-flag will fly at approximately 4 p.m. on June 22.

“We are absolutely thrilled that Johnsonville has signed on as the title sponsor for our NASCAR Nationwide race,” said Road America president and general manager, George Bruggenthies. “Johnsonville has supported Road America for years on many levels and their products have been synonymous with the fan experience at Road America for generations. Whenever they’ve seen an opportunity to support the local community, they have been on board, so we’re delighted that they chose Road America to continue their efforts.” 

“We know that many of our customers enjoy their Johnsonville products during sports occasions, so we’re pleased to include our brand as part of the overall social experience this race offers,” said Jim Mueller, Johnsonville’s group marketing director. “Since this race also falls on the first official summer weekend, Johnsonville brats will also be grilled in full force for race spectators to enjoy.”  

The race weekend begins with Trans-Am action on Friday, followed by stock car action on Saturday with the Scott 160 ARCA Series race.

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