HUSCO International Inc.
2239 Pewaukee Road, Waukesha • www.huscointl.com
Year Founded: 1985
Product or Service Offered: Designer and manufacturer of hydraulic and electro-hydraulic components that improve the overall efficiency, controllability and performance of automotive and off-highway mobile equipment.
Executive Chairman & Owner: Gus Ramirez
CEO & Owner: Austin Ramirez
Projected 2016 Revenue: $375 million
Target Clientele: Off-highway machine markets that focus on construction, agriculture and mining, as well as automobile manufacturers around the globe.
What has fueled your company’s growth?
“HUSCO’s strong sales growth is attributable to the company’s ability to consistently and creatively push the boundary of what is possible in ways that create immediate value for our customers. This is accomplished as a result of HUSCO’s ability to attract and retain outstanding employees in all areas of the business who are focused on maintaining exceptional quality, cost and delivery performance, leveraging our global manufacturing footprint to serve customers locally in the U.K., China, India and Brazil; developing new products and improving manufacturing technology that enables HUSCO to offer technically differentiated products, and taking a product from concept to production quicker than our competition.”
What is the biggest obstacle to your company’s growth?
“HUSCO has experienced strong growth domestically as well as internationally and has made significant investments in equipment and staffing in the U.S., as well as in the U.K., China and India in order to achieve this growth. The ability to instill the company’s culture with new employees, particularly those outside of the U.S., and educate them on the company’s key competitive advantages such that they understand how they can help execute and improve upon those competitive advantages has been a critical challenge the company has successfully overcome.
The economic volatility in much of the developing world is another continuing obstacle to our growth.”
What is the outlook for your industry?
“Although HUSCO will achieve record sales in 2016, business conditions in our industry remain relatively weak. Our growth is driven by increased market share, which offsets the tepid economic recovery in the U.S. and weak business conditions in Europe, Brazil, India and China.”
What is your company’s most important growth strategy?
“In order to maintain strong future growth, HUSCO is focused on three primary pillars: maintaining exceptional quality, cost and delivery, continuing to leverage our global manufacturing footprint to benefit from growth in international markets, and developing new technologies that differentiate our products in the marketplace with a particular emphasis on improving fuel efficiency. With rising global fuel costs combined with the impact of government-mandated improvements in fuel economy, HUSCO’s customers are focused on developing construction equipment and automobiles with improved fuel efficiency.”