House of Harley-Davidson buys Racine dealership

Second full-service store for House of Harley

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The House of Harley-Davidson dealership in Greenfield has purchased the Racine Harley-Davidson dealership.

House of Harley
The House of Harley-Davidson in Greenfield.

The House of Harley-Davidson company purchased the 24,000-square-foot store, located at 1155 Oakes Road in Mt. Pleasant, for an undisclosed price from Mark Ulinski, who is retiring.

“We are proud to expand our territory and we see tremendous growth opportunities in Racine County,” said Jeff Binkert, president of House of Harley-Davidson. “We look forward to servicing the customers who love the Harley-Davidson brand in southeastern Wisconsin.”

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The Mount Pleasant store is House of Harley’s second full-service store. The flagship store is located at 6221 W. Layton Ave. The company also operates a satellite retail location at General Mitchell International Airport.

Binkert and Craig Winger purchased the House of Harley-Davidson in August of 2015 from long-time owner John Schaller.

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