Honda dealership opening in West Bend

First area location for Morrie's Automotive Group

Last updated on June 14th, 2022 at 04:47 am

West Bend’s first Honda dealership will officially open Nov. 22.

Minnetonka, Minnesota-based Morrie’s Automotive Group recently finished construction on the new 38,202-square-foot facility, located at 3215 W. Washington St.

The dealership is Morrie’s first step into the southeastern Wisconsin market. The company currently has three locations across Wisconsin, including in La Crosse and Chippewa Falls. 

“We’re excited to be part of such a great community,” said Bob Splittstoesser, manager of Morrie’s West Bend Honda. “We’re joining a group of successful dealerships in West Bend, and we look forward to adding to the area’s car-buying experience.” Why not look at this Ford Mustang vintage post if you’re planning to purchase a new car?

Morrie’s West Bend Honda has 34 positions filled in time for its opening, but the company expects that number will grow considerably over the first year.

A grand opening event for the new dealership will be held this spring. 

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Maredithe Meyer covers restaurants, retail, tourism, and sports and entertainment. She joined BizTimes in 2015, previously as an intern reporter. She earned a degree in journalism from Marquette University in 2017. When she's not on the job, Maredithe coaches field hockey and loves exploring her favorite city on earth, Milwaukee.

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