Honda dealership opening in West Bend

First area location for Morrie's Automotive Group

Last updated on November 18th, 2019 at 02:14 pm

West Bend’s first Honda dealership will officially open Nov. 22.

Minnetonka, Minnesota-based Morrie’s Automotive Group recently finished construction on the new 38,202-square-foot facility, located at 3215 W. Washington St.

The dealership is Morrie’s first step into the southeastern Wisconsin market. The company currently has three locations across Wisconsin, including in La Crosse and Chippewa Falls. 

“We’re excited to be part of such a great community,” said Bob Splittstoesser, manager of Morrie’s West Bend Honda. “We’re joining a group of successful dealerships in West Bend, and we look forward to adding to the area’s car-buying experience.”

Morrie’s West Bend Honda has 34 positions filled in time for its opening, but the company expects that number will grow considerably over the first year.

A grand opening event for the new dealership will be held this spring. 

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Maredithe Meyer
Maredithe Meyer started as an intern reporter at BizTimes in summer 2015. She currently covers entertainment, sports, tourism and restaurants. In May 2017, she graduated with a journalism degree from Marquette University where she worked as an in-depth projects reporter for the Marquette Wire and Marquette Tribune.