Healics, Inc.
Address: 8919 W Heather Ave., Milwaukee
Year founded: 1985
Product or service offered: Biometric screenings, health risk assessments, one-on-one coaching, and premium online resources.
Projected 2014 revenue: We project a 20 percent growth over 2013
Presidents: Michael Naparalla and Patti Plough
Other key members of the leadership team: William Plough, CFO; Paul Tice, CCWC; Pam Punak, HR manager; Debbie Wissbeck, office manager; Kim Jarosz, RN, VP examiner and coaching services
Target clientele: Small, medium, and large businesses seeking effective wellness solutions.
Business organization memberships: The Wellness Council of America and Well City Milwaukee.
What has fueled your company’s growth? “Companies that work with Healics are quick to recommend Healics – having experienced our commitment to wellness firsthand. We have never had to knock on doors for sales. And until last year, our business was 100 percent referral driven. Healics is personal. We take an active role in our clients’ lives and build relationships that last.”
What is the biggest obstacle to your company’s growth? “The health care landscape is constantly changing. Now, more than ever, significant system reform, newly implemented policies, and a number of regulation modifications challenge us to stay highly adaptable and well-informed. Our handpicked staff navigates clients through new reforms and protocols, keeping costs low and success rates high.”
Do you plan to make any changes in your company in the coming months? “Healics is committed to better wellness care, and we’re always looking for opportunities to inspire healthy living in new, significant ways. On-site medical care for employees is becoming a valid and beneficial next step for a growing number of companies – and Healics is interested in driving the initiative.”
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? “Vince Lombardi – for his legendary leadership techniques and ability to create winning teams. His ideas still carry weight today, inspiring growth, change, and success.”
What is the outlook for the business conditions of your industry over the next several months? “The Affordable Care Act shifted the health care landscape, and more changes like that could be coming. The better prepared we are as an industry to handle new federal regulations, the better we can ensure company compliance strategies that best support employee health.”
What is your company’s most important growth strategy right now? “Nurse-owned and operated, Healics inspires wellness one person at a time. Working side-by-side with people toward their best life: That’s the heart of Healics – and the reason for our continued success.”
