The Rock River Harley Owner’s Group will continue its tradition of riding to raise money for breast cancer research in southeastern Wisconsin with the 18th annual Ridin’ to a Cure on Friday, Sept. 21, and Saturday, Sept. 22.
The event will kick off Friday with a survivor’s parade through downtown Oconomowoc, and the fundraiser will proceed on Saturday with a charity ride that will take off from the parking lot of the Wisconsin Harley Davidson, 1280 Blue Ribbon Drive in Oconomowoc. Riders will start arriving at 8 a.m.
After last year’s ride tallied more than 900 motorcycles from all over the Midwest, organizers hope to see more than 1,000 participants this weekend.
“This is one of the largest motorcycle charity rides hosted by any Harley Owner’s Group chapter in the nation,” said Jules Haas, committee chairperson of the event.
Following the ride, motorcyclists will continue their fundraising efforts with a celebration featuring food, live music, silent and live auctions, and a raffle drawing. The winner of the raffle will receive a certificate to buy a brand new Harley motorcycle.
Organizers expect to hit the $4 million milestone mark in funds raised over the course of the 18-year cause.
The Ladies of Harley, who belong to the Rock River Harley Owner’s Group, will make an additional contribution to the fundraiser this year with specially decorated bras, which they will use to promote breast cancer awareness and raise extra funds. The bras will be on display at the Wisconsin Harley Davidson site before the ride and will be included in the silent auction.
The fundraiser is open to the public both Friday and Saturday. Admission to events on Saturday costs $40.
For more information about the parade, ride and schedule of events or to donate to the cause, visit www.ridintoacure.com.