Harley adds Taco Bell, GE execs to board

Company now has 11 directors

Harley-Davidson headquarters
Harley-Davidson Inc.'s headquarters in Milwaukee.

Milwaukee-based Harley Davidson, Inc. expanded its board of directors this week adding Taco Bell Corp. chief executive officer Brian Niccol and Maryrose Sylvester, president and CEO of Current powered by GE.

Harley-Davidson headquarters
Harley-Davidson Inc.’s headquarters in Milwaukee.

“We are pleased to have such highly experienced leaders join our board,” said Michael Cave, Harley non-executive chairman. “Maryrose and Brian each lead innovative companies with strong brand recognition in a very dynamic marketplace. We believe they will bring great insight and energy to Harley-Davidson.”

Niccol previously served as Taco Bell president and chief marketing and innovation officer after joining the company in 2011. He has also served in management positions at Pizza Hut and Procter & Gamble.

Sylvester has been with GE for 28 years and has held a number of positions, including president of the former GE Quartz and GE Lighting Systems, president and CEO of GE Intelligent Platforms and president and CEO of GE Lighting.

The move expands Harley’s board to 11 directors. The terms for Niccol and Sylvester will expire at the company’s 2017 annual meeting.

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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