Game lets golfers swing more than the putter in their offices

You’ve heard of putting greens in the office. Now an Elm Grove company is offering a product that will let you swing an iron or a driver in the office, working with a desktop computer-based simulator.
Wisconsin Golf Marketing has been named distributor of the new E-Club Golf Game in Wisconsin, Illinois, Michigan and Minnesota.
"We saw the product at the PGA show in January and it looked very interesting," said Jeffrey Harrop, one of the partners in Wisconsin Golf Marketing. "We tested it and we tested it and we tested it, and we realized it is great."
The E-Club, a system developed in Spain by Champions Net, is a golf game that acts like a simulator running on a personal computer. The E-Club Golf Game allows a player simulated access to a variety of golf courses or to hit balls on the practice range with his own clubs.
With a sensor attached to a golf club, the player swings over a sensor pad. That pad reads the clubhead speed, swingpath and face angle, and translates that information into a shot on the golf course. "It’s incredibly accurate," said Harrop, who also has ownership in the Westridge Golf Course in Neenah. "With the popularity of golf in Wisconsin, we knew there was a huge market for this."
The technology allows the golfer to play courses available on Microsoft Golf and Tiger Woods EA Sports games. It is compatible with Windows-based PC systems.
Wisconsin Golf Marketing is just over a year old. It was founded to market golf cards – prepaid access to courses around the state. It currently has cards for courses in Milwaukee, Door County and the Fox Valley. Its Milwaukee card includes the Morningstar, Washington County, Broadlands and Kettle Moraine courses.
Wisconsin Golf Marketing is currently selling the E-Club Golf Game on its Web site and also selling the game to golf shops and retail stores in the Midwest area. Originally priced at $499, it is now selling for $299. For more information, contact the Web site or call 1-888-550-6825.

April 18, 2003 Small Business Times, Milwaukee

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