From the magazine: ‘SHOP’ offers small businesses more choice when it comes to health insurance

Instead of choosing a single health care plan for employees, imagine offering them a wide variety of plan options from various insurance companies.

“Employee Choice,” a new feature of the Affordable Care Act’s Small Business Health Options Program (SHOP) Marketplace, now affords that opportunity. Wisconsin is one of 14 states offering Employee Choice for 2015.

Employers with 50 or fewer full-time equivalent employees can elect to offer Employee Choice when they apply for SHOP coverage online at While SHOP was available for 2014, this is the first year small employers can apply online.

Read more in the current issue of BizTimes Milwaukee.

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