Fleet Farm buys land in Muskego for store planned near I-43

Fleet Farm store at Pabst Farms in Oconomowoc. Photo courtesy of SR Realty Trust Inc.
Photo courtesy of SR Realty Trust Inc.

Appleton-based Fleet Farm recently purchased a 15-acre site in Muskego where the retailer plans to build a new store.

Fleet Farm bought the site at College and Racine avenues from Waukesha-based College Square Development Group for $1.7 million, according to state records.

The site is just south of I-43, and is on the border with New Berlin.

Fleet Farm executive vice president Frank Steeves told BizTimes Milwaukee in January that the Muskego site was one of several in southeastern Wisconsin that the company was studying for possible new store locations.

Established in 1955, Fleet Farm has 47 stores throughout the Midwest, including five in southeastern Wisconsin in Germantown, Oconomowoc, West Bend, Delavan and Plymouth.

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.

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