FirsTime Design profits, revenue down

Net income off 50 percent in 2Q

Last updated on July 7th, 2019 at 02:30 pm

New Berlin-based FirsTime Design Ltd. reported second quarter net income of $129,000 or 9 cents per common share, a 50 percent decrease compared to the same period last year.

Christopher Bering, FirsTime Design chief executive officer
Christopher Bering, FirsTime Design chief executive officer

Revenue for the six months ending June 30 was $3.8 million, down 17 percent from last year. Net income during that period was $374,000 or 25 cents per common share, down 21 percent.

The company ended the second quarter with $3.7 million in cash and cash equivalents on its balance sheet.

FirsTime designs, markets and distributes decorative timepieces, thermometers and other home décor at retailers including Kohl’s, Bed Bath & Beyond, Bon-Ton stores and more.

The company partners with manufacturers in China and Southeast Asia to produce products and has a 50,000-square-foot distribution facility in New Berlin.


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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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