First Edge Solutions

Location: 300 N. Jefferson St., Milwaukee, WI 53202
Web site:
Year founded: 2003
Product or service offered: Print on demand, document management and direct mail.
Leadership team: Robert Kraft, president & CEO; Lisa Sanregret, CFO; and Randy Schmidt, director of operations
Target clientele: Companies that need fast turn digital printing and direct mail solutions.

Business organization memberships: MMAC & PIA/GATF.

What has fueled your company’s growth? Our employees. We have a tremendous team of employees that listen to the clients and they make it happen.

What is the biggest obstacle to your company’s growth? Infrastructure. You can only grow as much as can be handled.

Do you plan any changes in your company in the upcoming months? We are looking for a larger facility.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? My father, Bob Kraft, and Dick Zagorski. Those two have been together in business for a long time and have a great track record of vision, optimism, and execution. They both have also taught me how and why you treat all people right … Thank you both!

What is the outlook for the business conditions of your industry over the next several months? Very good.  It’s going to be a very fun finish to the year.


Congratulations from these strategic partners:


James Polaski, 262-782-5373,

Keith Miller, President, (262) 478-2022

Kelley Starr, (414) 732-2400,

Dan Jessup, 262-784-7500,


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