Expo Speaker Will Tackle Looming Labor Shortage

Last updated on May 13th, 2019 at 02:36 pm

America’s Corporate Coach" is coming to Milwaukee. Author and business consultant Jack Lannom will be the keynote speaker at the Bravo! Entrepreneur luncheon, which will be held May 3 during the Wisconsin Business & Technology Expo.

Lannom will provide advice for company owners and executives about how they will need to change their core human resource philosophies to address a severe labor shortage that is just around the corner.

Wisconsin will face the "perfect storm" over the next several years, when baby boomers (born 1946-64) are retiring en masse, to be replaced by a much smaller Generation X (born 1965-79) and the beginning of the Millennials generation (1980-1999).

According to Lannom, a drastic change is coming to corporate America. The U.S. Bureau of Labor Statistics predicts that by 2011, the American workforce will experience the worst shortage of skilled workers in U.S. history. As the baby boomers retire over the next six years, the U.S. economy will lose an estimated 10 million skilled workers.

This shortage will create an unprecedented need for organizations to attract and retain their high-performing and loyal employees.

What sort of effect will these numbers have on corporate philosophy? In the future, the "profits first, people last" culture will no longer attract the best people, according to Lannom.

Lannom’s message is described in detail in his newest book, "People First."

"The new business model for high profitability and long-term viability will be a philosophy that puts people first," Lannom said. "Every human being needs to know that who they are and what they do in a company has purpose, meaning and immense significance. People will work in excellence when they are treated excellently, and with this excellence will come profits … If you want your profits to grow, you must grow people first."

Lannom developed his philosophy after spending 30 years in the industry and working in the trenches with top executives from various Fortune 500 companies such as Citibank, AT&T and Blockbuster Video.

Lannom noticed that America’s core business philosophy was denigrating from one of character and wisdom to one based wholly on profits first.

"The outcome of this philosophy is the Enrons and the Worldcoms of the world, where earnings became paramount without any ethics," Lannom said. "Once a company loses its soul, it sacrifices long-term, trust-based relationships on the altar of short-term gain."

Lannom’s personal presentations are receiving rave reviews from corporate leaders across America.

"We found the program to be a growing experience that has improved both our professional and personal lives. We left (Lannom’s presentation) with a newfound sense of excitement and enthusiasm which has had a profound impact on our organization. I would strongly recommend the course to any individual or group interested in gaining a competitive edge," said H. Wayne Huizenga, founder of Blockbuster Entertainment Corp.

Lannom previously hosted "Lannom Memory Methods," a Public Broadcasting System (PBS) television show devoted to helping people improve their memorization skills.

Lannom is the second high-profile author and consultant booked for the second annual Wisconsin Business & Technology Expo, which will take place May 3-4 at the Wisconsin Exposition Center at State Fair Park in West Allis.

Renee Mauborgne, co-author of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," will share her insights at a breakfast to kick off the Expo on May 3.

Blue Ocean Strategy is the top-selling book on the 2005 list of business books ranked by 800-CEO-READ, a Milwaukee-based business book distributor.

Mauborgne’s book also was listed as one of the Top 10 Business Books of 2005 by Amazon.com and was selected as the No. 1 Strategy Book of 2005 by Strategy + Business, Booz Allen & Hamilton’s leading business magazine. In addition, the book is listed as one of Fast Company magazine’s Best Books of 2005 and has received several other awards of distinction.

Mauborgne is a fellow of the World Economic Forum and a professor of strategy and management at INSEAD, France, the world’s second-largest business school. Mauborgne and her co-author, W. Chan Kim, co-founded the Value Innovation Network (VIN), a global community of practice on the Value Innovation family of concepts.

At the Wisconsin Business & Technology Expo, Mauborgne will explain to business owners and other top executives how to rise above and beyond their competition to points of unique distinction.

"With Renee Mauborgne and Jack Lannom, we’ve booked two of the hottest corporate consultants out there to speak at the Expo," said Dan Meyer, publisher of Small Business Times. "We’re confident their presentations will provide valuable and insightful information for business executives at the Expo."

The Wisconsin Business & Technology Expo

When: May 3-4
Where: Wisconsin Exposition Center at State Fair Park in West Allis.
Background: Small Business Times presents the Expo to serve the owners, managers and other top executives of Wisconsin businesses.
On display: 240 booths are available for businesses and organizations to showcase their companies’ services and products to the executives attending the Expo.

Business awards programs

The Bravo! Entrepreneur Awards will be presented May 3 during a luncheon at the Expo to executives who are positioning their companies for growth; and the Innovation Quotient (IQ) Awards will be presented May 4 during a luncheon at the Expo to companies that are creating a positive impact on the region with their innovations. Southeastern Wisconsin entrepreneurs and companies are encouraged to nominate their firms for the awards at www.biztimes.com/expo.

Breakfast with the expert

Renee Mauborgne, co-author of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," the hottest-selling business how-to book in the world, will share her insights with Wisconsin executives during a breakfast on May 3.

Lunch with the expert

Author Jack Lannom, known as "America’s Corporate Coach," will be the keynote speaker at the Bravo! Entreprenuer Awards luncheon on May 3. Lannom will provide insight about how corporate owners and executives will need to change their human resource philosophies to address a severe labor shortage that is just around the corner.

Expo After Hours

A chance to network with business owners and executives from throughout the region on May 3.

Manufacturing Summit Breakfast

A panel discussion among the top executives of five of southeastern Wisconsin’s top manufacturing companies, including David Rayburn, chief executive officer of Modine Manufacturing Co., and Robert Arzbaecher, CEO of Actuant Corp. The executives will share their insights about how they are competing in a global marketplace during the summit on May 4.


More than 24 educational seminars will be provided for Expo attendees, led by experts offering advice on all aspects of leading a business, from marketing to human resources.

Additional information

Contact Sarah.Wilson@biztimes.com or register on line at www.biztimes.com/expo.

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