Address: 9625 55th St., Kenosha, WI 53144-7811
Year founded: 1985
Product or service offered: Large industrial radiators for internal combustion engines and thermally managed modular data center enclosures for technical equipment such as a computer servers, data management and back-up devices.
Projected 2012 revenue: $80 million
Leadership: James Kettinger, Sr.; president, chief executive officer and owner
Target clientele: Manufacturers, dealers and packagers of large engines and generator sets, companies or governmental organizations with data centers looking to install high efficiency, cost-effective modular data center solutions.
Business organization memberships: Association for Corporate Growth; Electrical Generating Systems Association, Kenosha Area Business Alliance.
What has fueled your company’s growth? “Exceptional, empowered employees; 255 of them. Innovative product development, world-class customers, an energized and productive network of independent sales representatives, differentiating pre and post-sale customer and product support, increasingly diversified product line and customer base, strong petroleum market growth, continuing global focus on fuel efficient, clean sources of electric power.”
What is the biggest obstacle to your company’s growth? “Until recently, we were capital constrained. In May, 2012 I acquired the company and at the same time, capitalized it adequately such that growth opportunities can be pursued and funded. We have numerous, viable substantial opportunities for growth. We are only limited by the management time required for their puruit and successful implementation.”
Do you plan any changes in your company in the upcoming months? “We will be investing in equipment and personnel to pursue the many growth opportunities before us. The aforementioned ownership change provides an opportunity for fresh approaches to old problems. Even greater emphasis and education for employee engagement in business decisions and continuous improvement will accelerate the pace of change.”
What is the outlook for the business conditions of your industry over the next several months? “The data center industry continues to expand rapidly. The petroleum industry should continue strong growth absent unpredictable, new governmental regulations. Our sector of the power generation industry should continue at its current high level provided no significant economic downturn occurs.”
What is your company’s key strategy for rising out of the recession? “The recession has been over for a long time for us. We emerged from it stronger than when we entered it. As it developed, we quickly aligned our cost structure with the then-deteriorating market demand while still investing in new product development and product and market diversification.”