LOCATION: 111 E. Wisconsin Ave., Suite 850, Milwaukee
WEB SITE: ec-connection.com
YEAR FOUNDED: 1998
PRODUCT OR SERVICE OFFERED: Digital marketing.
PROJECTED 2006 REVENUE: $3.7 million
LEADERSHIP TEAM: Dan Nelson Jr., president, and Jeff Larche, vice president interactive services.
TARGET CLIENTELE: Fortune 500 companies with particular expertise serving clients in health care, outdoor recreation, global manufacturing, building products, financial and professional services.
BUSINESS ORGANIZATION MEMBERSHIPS: Better Business Bureau, Business Marketing Association, Marketing and Advertising Global Network, Metropolitan Milwaukee Association of Commerce
WHAT HAS FUELED YOUR COMPANY’S GROWTH? Exceptionally talented people delivering cutting edge marketing and technology solutions that deliver demonstrable return on investment for clients increasingly demanding accountability from their marketing investments and agency partners.
DO YOU PLAN ANY CHANGES IN YOUR COMPANY IN THE UPCOMING MONTHS? Yes, we must adapt to create and manage healthy growth. Soon we’ll be moving offices. We’re completing an organization revision to improve our creative services and the efficiency with which we deliver technical products to clients. We’ll also be adding people with specific skill sets who will complement our existing team and culture.
WHO ARE THE BUSINESS PEOPLE, LOCALLY OR NATIONALLY, WHOM YOU ADMIRE? AND WHAT TRAITS DO THOSE PEOPLE EXHIBIT THAT MAKE YOU ADMIRE THEM? Richard Branson for exceptional vision. Larry Ellison for audacious goal setting. Jack Welch for making big ideas bigger. Joe Hogan for successfully succeeding a legend. My father, Dan Nelson, for being a true entrepreneur, and for having the patience to teach me and the confidence to become partners in building a company capable of delivering best-inclass marketing communications.
WHAT IS THE OUTLOOK FOR THE BUSINESS CONDITIONS OF YOUR INDUSTRY OVER THE NEXT SEVERAL MONTHS? Fundamentally, human acceptance and useof the World Wide Web is still in its infancy. Thus, the primary business conditions influencing our industry will be those dealing with rampant growth as consumer behavior changes and adoption evolves. Our macro industry trending in marketing communications as a whole is nearly 8 percent growth through 2007 according to many industry experts. Specialists in interactive marketing are forecasted to grow by more than 20 percent through 2009. And there are particular marketing technologies, for example search engines and e-mail, forecasted to expand by more than 30 percent.
Congratulations from these strategic partners:
