The United Performing Arts Fund has appointed three business executives to serve as co-chairs of its 2016 campaign.
They are Paul Eberle, chief executive of Whyte Hirschboeck Dudek S.C.; Paul Purcell, chairman and chief executive officer of Robert W. Baird & Co. Inc.; and Peggy Williams-Smith, corporate vice president of food and beverage for Marcus Hotels & Resorts.
UPAF exists to advocate for performing arts organizations across southeastern Wisconsin and help fund their operations. The 2016 campaign co-chairs will work to ramp up awareness of the performing arts campaign and boost donations toward the financial growth of the nonprofit.
The 2016 campaign, scheduled to run from March 1 through June 9, is one of the main fundraising vehicles for UPAF. The campaign goal will be announced during the campaign kickoff on March 1, according to David Fantle, chief marketing officer for UPAF.
UPAF’s 2015 campaign collected more than $12 million for its 15 member groups and marked a record fundraiser for the organization.