Brookfield-based Common Ground Healthcare Cooperative has named Rob Lundeen chief financial officer. The startup health insurance company also recently hired Shelly Johnson as chief operating officer and Melissa Duffy as chief strategy officer.
Lundeen, who has worked for large insurers and hospitals for the past thirty years, previously served as CGHC’s interim CFO, as well as CFO for Blue Cross and Blue Shield of Kansas City. Lundeen, a certified public accountant who holds a master’s degree in business administration from the University of Missouri, provides overall financial management guidance to CGHC’s general accounting, tax, insurance and statutory accounting staff.
Johnson has held various positions in both health care and health insurance organizations over the past twenty years, including 10 years with one of Wisconsin’s highest ranked health plans. As COO, she will lead many of the cooperative’s functional areas, including operations, provider relations, vendor oversight and quality improvement.
Duffy will oversee public relations, strategic planning and member governance as CSO. She helped pass legislation that paved the way for health insurance purchasing cooperatives and has advised several successful nonprofits in the areas of executive management, health care policy, government affairs, compliance, communications, marketing and strategic planning.
“These individuals are proven leaders in their fields who see infinite opportunities to improve health and insurance and who are dedicated to our mission,” said Cathy Mahaffey, who was promoted to become CGHC’s chief executive officer in June, following her role as COO. “I am really looking forward to what’s ahead.”
Common Ground Healthcare Cooperative is a nonprofit health insurance cooperative governed by the members that purchase their health plans. It began covering residents of 19 eastern Wisconsin counties at the beginning of 2014.