Marketing & Media

Capping a record year of revenue and site traffic, OnMilwaukee.com unveiled its new navigation bar and an in-house programmatic ad buying deal.

United Way of Greater Milwaukee & Waukesha County has debuted a new ad campaign that encourages teens to “think twice before becoming parents,” according to the organization.

Milwaukee-based Laughlin Constable announced it has established an internal trading desk to buy online advertising space directly from ad exchanges, allowing the agency hands-on access to manage client campaigns for a stronger, more cost-effective impact on target audiences.

The final installation in a series of three seasonal TV ads from the Wisconsin Department of Tourism featuring “Airplane!” stars Kareem Abdul-Jabbar, Robert Hays and their inflatable co-star Otto Autopilot has been completed.

Warrington, Pa.-based Square 2 Marketing has acquired Primum Marketing Communications, a public relations agency based in Milwaukee’s Historic Third Ward.

New Berlin-based GMR Marketing has announced founder Gary Reynolds will become chairman of the marketing agency, and chief operating officer Cameron Parsons will replace him as global chief executive officer in January.

The Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter recently named its 2014 board of directors at its annual PR Palooza.

The Federal Communications Commission has approved the merger of The E.W. Scripps Co. and Journal Communications and authorized the transfer of control of Milwaukee-based Journal’s television and radio station licenses to Cincinnati-based Scripps.

New Berlin-based GMR Marketing has announced founder Gary Reynolds will become chairman of the marketing agency, and chief operating officer Cameron Parsons will replace him as global chief executive officer in January.

Tony Stone, regional graphic artist and marketing expert, has launched Brandish Creative Group, an Oconomowoc company that offers a variety of services for small businesses.