Marketing

Shorewood-based Northwoods Web Solutions is offering a free web strategy workshop for manufacturers on Wednesday, Oct. 1. Called “Successful Manufacturing Websites & Online Catalogs,” the workshop will be held from 8:45 a.m. to 11:30 a.m. at Badger Meter, 8635 Washington Ave. in Racine.

You were told that your company has to be “on social media.” You created a Facebook page because you heard everyone does. You've tried tweeting because your competitor does. Now you are asking, “What do I say to get noticed?”

In a 1960s anti-war song the lyrics stated, “Where have all the flowers gone?” Today we sing “Where have all the Twinkies gone?”

Aside from managing their brand through official pages and groups on social media networks, businesses also have the option to run targeted advertisements on these websites based on the pay-per-click (PPC) model.

The last thing every salesperson wants is to be like other salespeople. Can you name another profession where there is such a strong distaste for being like all of the others in the profession?

If you thought that the move from the Industrial Era to the Digital Era was the last major economic...

Blogging is a powerful tool. But taking the time to plan how you'll develop content and aligning it with your company's brand and goals – both externally for your customers and internally for your employees – makes it even more powerful. It's an approach that will help elevate your brand from an idea to an asset.