Build a strategic framework

Patrick T. Hammer
President and CEO
Rogers Behavioral Health System
Oconomowoc
Industry: Health care
Employees: 1,000
www.rogershospital.org

Patrick Hammer is the president and chief executive officer of Rogers Behavioral Health System, headquartered in Oconomowoc. He believes in the responsible growth of an organization based on a strategic framework that guides decision-making.

“Building a strategic framework that will guide your organization sounds simple, yet it can be one of the more difficult things to achieve. But it’s critical to your success.

“To build your strategy you must step back and ask key questions, such as, ‘Why do we exist?’ ‘What do we do really well?’ ‘What must we do or have in place to ensure continued success?’ and ‘What trends do we see that can inform our future?’ While these questions may sound simple, the discussion that follows is anything but…

“These are among the questions we have asked ourselves recently as we chart our way through a changing health care environment. We face unprecedented opportunity and the challenge that comes with this potential. Few organizations today can be all things to all people. Success hinges on making good decisions – often, without all of the information at hand. This method of asking key questions provides an essential strategic framework for the decisions that lie ahead, whether for the organization at large or individual programs. It guides you back to what really matters and acknowledges what has made a difference in your success and which factors influence continued prosperity.

“At Rogers Behavioral Health, we better understand our goal of responsible growth centered around meeting the needs of the patients and communities we serve. We want smart decision-making from a healthy organization.

“Your answers will be different. But it all begins with asking the questions. In building your strategic framework, you may rediscover what’s important to your customers, your employees and to you.”

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