The Milwaukee Bucks tonight revealed their new logos and colors at the BMO Harris Bradley Center, which will be put into use after the season concludes.
Instead of red and green, the Bucks colors will now be blue, green and cream. The green keeps with tradition and represents Wisconsin’s deep woods and landscapes, the cream represents Milwaukee’s Cream City foundation and the blue represents the Great Lakes and rivers on which the city and state were founded. Black and white will also be part of the logos.
The team’s primary logo is still a Buck, but updated with a fiercer appearance and including a few new design elements. The Buck’s chest is an “M,” for Milwaukee. Its rack now has 12 points, instead of eight, to represent the team’s growth into a more mature franchise and the antlers create a basketball.
A secondary logo more strongly represents the “M” and the basketball. While a tertiary logo shows the location of the team in a green state of Wisconsin, representing the team’s fan base.
Brooklyn-based design firm Doubleday and Cartwright created the logos over the past nine months in cooperation with the team’s ownership, executives and the NBA.
The special event, attended by current and former players and fans, unveiled the imagery the team hinted at during a game earlier this month.
Attendees watched the Bucks battle the Philadelphia 76ers in Philadelphia and the logo was revealed live during halftime by speed painters. A video of the unveiling can be found here.
“The Milwaukee Bucks are committed to honoring our history while ushering the franchise into a bright future. We’re establishing a new global identity that reflects the growth, energy and innovation in Milwaukee and throughout the state of Wisconsin,” said Alex Lasry, Bucks vice president of strategy and operations. “This is an exciting time for the city and our team, and these new logos embody the passion and intensity that will define us in this new era of Bucks basketball.”
