Bucks retain firms to help meet workforce goals on arena construction

Prism Technical and Cross Management added to project team

A rendering of the planned new Milwaukee Bucks arena and live block area.

Last updated on July 3rd, 2019 at 07:14 pm

The Milwaukee Bucks today announced that the team has retained of two local firms – Milwaukee-based Prism Technical Management and Marketing Services LLC and Milwaukee-based Cross Management Services Inc.– to assist in meeting workforce development goals for construction of the new arena that will be built in downtown Milwaukee, and ancillary development.

Rendering of the Bucks arena and live block area. Officials recently cut a deal in which the city will lease a portion of Fourth Street to the Wisconsin Center District, which will allow development of the plaza to move forward.
Rendering of the Bucks arena and live block area.

Prism Technical and Cross Management will be charged with developing and managing workforce and supplier diversity initiatives for the projects.

“Prism Technical and Cross Management will both be instrumental in helping us develop a strong workforce that has a lasting impact in the community,” Bucks President Peter Feigin said. “Our ambitious goal for this development is not just to build a world-class arena, but to help transform downtown Milwaukee and drive growth throughout the region. These two industry-leaders are uniquely qualified to help lead that charge and make sure the job growth this project generates benefits the communities that need it most.”

Carla Cross, Chief Executive Officer with Cross Management, and Lafayette Crump, Chief Operating Officer with Prism Technical, will lead the efforts of their respective firms during the development.

“Cross Management and Prism Technical have a history of utilizing our firms’ technical and historic synergies to achieve superior supplier and workforce diversity results on large scale, complex construction and development projects,” Cross said. “These are typically projects where diversity inclusion has the potential to create significant employment and job training. We recognize that projects like these also present unique opportunities to strengthen minority- and women-owned companies in Wisconsin.”

“We’re extremely excited about providing direction, oversight, forecasting and tracking tools to assist local and national contractors and training agencies focused on putting men and women in this community to work,” Crump added. “We know that the upcoming projects by themselves won’t resolve the stark disparity in income or unemployment that infect our region, but we’re certain they can serve as a launching pad for hundreds of serious and motivated new entrants into the workforce – at the very time the construction industry needs and can absorb the new talent – as older members retire or consider leaving the trades.”

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.

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