Bucks aim to drive revenue, boost fan experience with new CRM platform

Fans in line outside of Fiserv Forum.

Last updated on August 2nd, 2022 at 01:59 pmAs consumers continue to adjust their expectations around live entertainment, pro sports teams and venues continue investing in technology to stay one step ahead. For the Milwaukee Bucks, that has meant leveling up its CRM (customer relationship management) process. The franchise recently struck a five-year deal with

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Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.

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