Bubbler Executive of the Week

Last updated on July 2nd, 2019 at 09:50 am

Name: Cindi Denevan
Title: Owner
Company name: RCB Awards
Company address: 8000 W. Capitol Dr.
Web site: www.rcbawards.com
Industry: Awards & Recognition
Number of employees: 6
Family: Husband Curt and two adult daughters who work in the company, and an adult son.
What was the smartest thing your company did in the past year? "Through acquisition we expanded our company and invested in our people: We have employees pursuing an MBA, a graphic design degree and a certificate in web design."

What’s new at your company? "More custom engraving work than ever before is being run on our 6 engraving machines. We are working with nonprofit organizations and helping with Donor Walls and Donor Recognition Programs. We have launched a new website, www.rcbdonorrecognition.com and are featuring interactive touch-screen technology to highlight donor messages."

Do you plan to hire any additional staff or make any significant capital investments in your company in the next year? "We look to add 2 employees in the 4th  quarter, in the front office and in production."

What will be your company’s main challenges in the next year? "Managing growth and expanding our nationwide exposure through our state-of-the-art e-commerce websites."

What’s the hottest trend in your industry? "Helping managers understand how personalized, recipient-choice performance, length of service and safety award programs can drive business results."

Do you have a business mantra? "Exceed your customer’s expectation, deliver superior value, provide a meaningful recognition experience."

From a business standpoint, who do you look up to? "My brother in law, Bill. He took a 3 man sheet metal shop and built it into a major nationwide niche supplier of curb adapters for rooftop HVAC units."

What was the best advice you ever received? "Go with your instincts and do what is right."

What’s the funniest thing that ever happened to you in your career? "We work in the people pleasing business, so there are many examples. One we love to remember is the lady president of a motorcycle club who came in with some of her riders. While ordering some traditional trophies for a bike show, she was eyeing some of the 2D art we can sand carve into crystal. She went on and on about how much she liked it. Well, her guys picked up on that and came back the next day with the club logo, which we soon transformed into a 2D etching that was used as an exquisite retirement award for the club president. Needless to say, when they presented it to her, she cried and cried, and has come into our shop since then to purchase other items, always telling us the story."

What do you like to do in your free time? "Go to my lake cabin and soak up the view."

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display