Bubbler Executive Appointments

Rambo named chairman of Wisconsin health data project
Larry Rambo, regional chief executive officer of Humana, has been elected chairman of the nonprofit Wisconsin Health Information Organization, a collaborative group of insurers, hospitals, physicians, major employers, health care quality organizations and government agencies.
In November, the group launched one of the largest and most comprehensive sources of comparative health information in the United States, and it is currently in the process of expanding the data project.
The organization has created the WHIO Health Analytics Exchange to deliver actionable information to those on the front lines of the health care system.
Rambo is among the founders of the Wisconsin Health Information Organization. The WHIO Health Analytics Exchange is based on de-identified patient claims data that can be used to analyze health system and individual physician performance based on hundreds of variables.
The Exchange pools the experiences of more than 1.6 million people and 72 million treatment services. The resulting data can be used to identify gaps in care for the treatment of chronic conditions, cost per episode of care, population health issues, preventable hospital re-admissions and variations in generic prescribing.
“The Wisconsin Health Information Organization enables health care providers, insurers and employers to deliver greater value, accuracy and quality, which all result in better care for Wisconsin residents,” Rambo said. “This voluntary collaboration proves that meaningful change can happen at the local level. And, we look forward to expanding the program as additional health systems and health plans recognize the benefits of participation.”

Robertson receives Wind Lake Chamber award
Burton Robertson, an entrepreneur operating Mega Music DJ Services, ImagiMarketing, Send Out Cards and The Cash Coupon in Waterford, is the recipient of the 2009 Outstanding Business of the Year Award by the Wind Lake Chamber of Commerce.
Robertson, a retired firefighter, is a serial entrepreneur who manages four successful business entities while strengthening and building the WLCC.
Robertson’s passion for marketing has been instrumental in reinventing a 35-year WLCC tradition, a family event recently re-coined the FestiBazaar.
He is the current vice president of the WLCC, chair of the FestiBazaar committee, WLCC webmaster and handles most of the administrative tasks of the chamber.
“I get a lot of help and support from my wife, Holly Robertson, who is the owner of these businesses and provides quite a bit of input,” Robertson said.

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