Bradley Center turns 25

Last updated on July 3rd, 2019 at 07:16 pm

The BMO Harris Bradley Center has announced that it is celebrating its 25th anniversary with new ways for fans to enjoy sports and other live entertainment events during the 2013-14 season, along with opportunities to reflect on highlights and happy memories from seasons past.


New offerings include a free mobile BMOHBC app for Android, iPhone or iPad; Wisconsin cheesesteak sandwiches topped with locally-sourced cheese curds; and a soon-to-open “Leinie’s Lodge” space for fans to enjoy a favorite Wisconsin brew.

Additionally, new in-game videos will feature photos from past Bradley Center games, concerts and other events; and fans will be able to share their own memories and photos through social media and other channels. 

“Our fans are at the heart of every game on the floor, every concert on stage – every event we bring to life at the BMO Harris Bradley Center,” said Steve Costello, the Bradley Center’s president and chief executive officer. “Our 25th anniversary is a big milestone, and as we prepare to welcome artists like Pink, Miley Cyrus and Cher; touring favorites like the Trans-Siberian Orchestra and the Harlem Globetrotters; and spectacular sports action including rounds two and three of the NCAA Division I men’s basketball championships, we want our fans to be at the center of the celebration. We’re excited to be coming together throughout the season to remember the center’s rich history and heritage while looking forward to a bright future for live entertainment in downtown Milwaukee.”

Sources said a new Bradley Center video, featuring highlights of marquee moments such as concert footage, will soon be unveiled.

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