Batteries Plus to expand on East Coast

Hartland-based Batteries Plus continues to expand with 46 new stores in 2012 and signed agreements to open 59 new stores in the future.

The company now has 545 stores in 46 states and Puerto Rico.

More than half of the deals for new stores were signed by existing owners, who, after realizing the growth of their current locations and seeing the continued growth of the company as a whole, sought to add additional units onto their current franchise agreements.

Batteries Plus remains one of the top franchise opportunities on the market in 2013. Company executives say they plan to target the Northeast and Mid-Atlantic regions of the country for franchise expansion growth this year, including New York, New Jersey, Boston, Connecticut, Baltimore/Washington, D.C., and Philadelphia.

“The demand for battery powered portable electronic devices has rapidly evolved over the last two decades and continues to grow at a steady rate. And as a result of the 2007 Energy Independence and Security Act, the energy saving light bulb replacement industry is also exploding,” said John Twist, vice president of franchise and business development for Batteries Plus. “We’ve established ourselves as the leading franchise serving the rapidly growing demands of consumers and businesses in both the battery and light bulb industries. It has resulted in exponential growth for our brand at a time when many competitors have either struggled or failed.”

Batteries Plus is owned by Roark Capital Group, an Atlanta-based private equity firm. Roark’s current franchise portfolio includes companies such as: Massage Envy, Carvel Ice Cream, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, Seattle’s Best Coffee International, McAlister’s Deli, FASTSIGNS, Arby’s, Primrose Schools, Wingstop, Pet Valu and Auntie Anne’s.

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