Milwaukee Mayor Tom Barrett and Rich Meeusen, chief executive officer of Milwaukee-based Badger Meter Inc., will be featured on CNBC’s Liquid Assets: The Big Business of Water
Milwaukee Mayor Tom Barrett and Rich Meeusen, chief executive officer of Milwaukee-based Badger Meter Inc. and co-chairman of the Milwaukee Water Council, will be featured on CNBC’s Liquid Assets: The Big Business of Water, a one-hour documentary presented by reporter Michelle Caruso-Cabrera. The show will air tonight at 8 p.m. central time.
According to a network statement, Caruso-Cabrera will take viewers across America and abroad going inside the water crisis that threatens the future of the world. Her visits will take her to the American West, where seven states compete for the same water from the Colorado River Basin, South America as well as Alaska and Wisconsin where she talked to strategic leaders including Barrett and Meeusen about how each region is trying to capitalize on the abundance of fresh water.
"We’re working hard to attract water related businesses to Milwaukee. It’s a sector of our regional economy that has great potential to grow and to produce good-paying jobs," said Barrett. " We’re home to companies that have developed cutting-edge research and technologies associated with treating water and preserving water quality. Fresh-water-related research and industries are already here. We have partnered to build a world-class School of Fresh-Water Science. We’re going to build upon our first-rate water assets and continue to position Milwaukee as the Fresh Water Capitol.
Chicago-based Miller Coors’ water conservation efforts are also highlighted in the film along with a look at the long-standing debate over bottled water and share commentary from comedian and critic Lewis Black, author and water expert Peter Gleick, and actor and activist Ed Begley Jr. For more information on Liquid Assets: The Big Business of Water visit: liquidassets.cnbc.com.