LOCATION: 2120 Pewaukee Road, Suite 200, Waukesha, WI 53188
WEB SITE: www.avicomdirect.com
YEAR FOUNDED: 2001
PRODUCT OR SERVICE OFFERED: Strategic marketing, public relations, video production, multimedia and web development, social media, promotional merchandise, print management, photography, warehousing and fulfillment, event management, research and measurement and media buying.
PROJECTED 2008 REVENUE: N/A.
LEADERSHIP TEAM: Tim Kubina, partner; and Jeff McCulloch, partner.
TARGET CLIENTELE: Health care, construction trades, financial, transportation, manufacturing and technology.
BUSINESS ORGANIZATION MEMBERSHIPS: Business Marketing Association; Public Relations Society of America; and American Marketing Association.
WHAT HAS FUELED YOUR COMPANY’S GROWTH? The ability to remain diversified and add services has helped Avicom’s strong growth. Developing new strategies, technologies and service offerings to help our clients’ businesses expand in their target marketplace.
WHAT IS THE BIGGEST OBSTACLE TO YOUR COMPANY’S GROWTH? Managing a unique culture that is progressive towards change and continuous improvement.
DO YOU PLAN ANY CHANGES IN YOUR COMPANY IN THE UPCOMING MONTHS? Expanding our social media service offerings to take advantage of the latest consumer insights and to build communities that support our clients’ brands.
WHO ARE THE BUSINESS PEOPLE, LOCALLY OR NATIONALLY, WHOM YOU ADMIRE? AND WHAT TRAITS DO THOSE PEOPLE EXHIBIT THAT MAKE YOU ADMIRE THEM? We admire our staff because they continuously achieve great results on a day-to-day basis — built on teamwork, individual responsibility and the desire to create solid client relationships.
WHAT IS THE OUTLOOK FOR THE BUSINESS CONDITIONS OF YOUR INDUSTRY OVER THE NEXT SEVERAL MONTHS? Although in our industry traditional agencies are facing challenging times, we’re continuing to expand on our ability to be diverse in our service offerings and creative in our strategic programs.