The Metropolitan Milwaukee Association of Commerce’s World Trade Association has proudly hosted the Wisconsin International Trade Conference for 50 years.
The Milwaukee World Trade Association was formed even earlier, in 1932, recognizing an early need to help assist local companies with global trade.
In 1964, America was running a substantial trade surplus. Many countries were experiencing a strong economic recovery following World War II, fueling a tremendous demand for U.S. exports. Local companies including Allis Chalmers, Cutler Hammer, Falk, Harnischfeger and A.O. Smith were early adapters. In the following decades, world economies experienced major transformations and disruptive shifts. The need to navigate this turbulent landscape has never been greater.
We understand that companies and individuals face numerous challenges entering and succeeding in the international market. Just as importantly, we want to help companies leverage the vast opportunities that exist. Consider that more than 95 percent of the world’s population lives outside the United States and 80 percent of the world’s economic growth is predicted to occur outside the U.S.
WTA Today
International trade is strong and growing in Wisconsin. In the last 10 years, regional exports grew 45 percent. But we have just begun to tap our full exporting potential. As more companies engage globally, the region and state will realize significant business growth and growth in high-paying jobs. WTA is here to help at every step along the way.
The annual Wisconsin International Trade Conference (www.wisconsintradeconference.org) has been a consistent source of practical learning from peers and subject matter experts. It attracts nearly 500 individuals involved in the global economy – from exporters of all sizes, service providers, importers and government agencies. Throughout the year, that learning is extended through educational forums, renowned speakers, social gatherings and online tools.
If you are not already a member of MMAC’s World Trade Association, consider joining. We can help you go global! Visit www.mmac.org/wta or contact Cathy Harrison at charrison@mmac.org or (414) 287-4159.
