Arrow Sewing Cabinets

Arrow Sewing Cabinets Team
Arrow Sewing Cabinets Team

1st-YEAR WINNER
Delavan
Industry: Sewing and Craft
Founded: 1943
Projected 2019 Revenue: $6 million
arrowcabinets.com

Arrow Sewing Cabinets supplies sewing and craft furniture to North American and global markets in fully assembled and ready-to-assemble format. Currently, Arrow is focused on growth in three markets: independent sewing machine dealers across the United States, internet partners such as Amazon and Wayfair, and its relationships with major sewing machine manufacturers such as Singer, Viking, Pfaff, Janome and Juki.

In 2015, Arrow narrowed its focus to the sewing and craft furniture market because it felt it “could be an industry leader,” said Jerry Voors, company president. Since that refocus, Arrow has doubled its staff, expanded and rebranded its product lines and invested heavily into marketing.

“It is paying huge dividends,” Voors said.

The company is struggling to find quality staff, particularly because it is located outside of the metro area, according to Voors.  However, he said Arrow plans to double its size over five years by continuing “…to focus on quality, product line expansion, and hiring energetic and quality staff to grow with us.”

Despite having an outdated connotation, the sewing and quilting market is popular among 23-35 year olds and 55+ year olds, Voors said. Arrow has an opportunity to create furniture suited for those demographics and to properly store valuable sewing equipment.

What’s the best advice you’ve ever received?

“Focus Matters”

– Jerry Voors

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