Angela Adams promoted to new C-suite position at Goodwill

Angela Adams

Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago, Inc. has promoted Angela Adams to a newly created position of chief communications and diversity officer.

Adams has been vice president of community relations at Goodwill since 2018.

In her new role, Adams is in charge of strategy across community engagement, DEI and corporate communications for the nonprofit organization. Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago, which operates in 23 counties across the two states, is the largest of more than 156 Goodwill organizations worldwide.

“We are ecstatic to have Angela join the Goodwill senior leadership team as chief communications and diversity offer,” said Jackie Hallberg, president and chief executive officer at Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago. “Angela has been building bridges to foster inclusion during her time as vice president of community relations; her new position formalizes that work and leverages her unique expertise across three disciplines to ensure these strategies are prioritized and diversity is integrated into every aspect of the organization.”

As vice president, Adams piloted five Community Relations Councils across Goodwill’s territory to connect nearly 6,000 employees with stakeholders in local communities where they live and work, Goodwill said. She established signature programs to highlight the organization’s local impact including the “Acts of Goodwill” volunteer program and the annual “Goodwill Community Day.”

She’s also helped steer the organization’s D&I strategy. Last year, Adams spoke with BizTimes about Goodwill’s decision to sign the Milwaukee Metropolitan Association of Commerce’s Region of Choice pledge and how the organization is working to meet those targets.

“This move elevates three, often untapped, business disciplines to play a critical role in driving organizational strategy and day-to-day business results,” Adams said of her new role. “I look forward to providing holistic insight that inspires mission impact, fosters inclusion, and leverages the power of communications to tell our story.”

Adams joined Goodwill in 2016 as its director of community relations. Prior to that, she worked in sales, corporate communications and public relations leadership roles at Ascension Wisconsin, Johnson Controls and Pfizer.

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