Affinity, Inc.

LOCATION: 2600 N. Mayfair Road, Ste 400 Milwaukee, WI  53226



Year founded: 2003

Product or service offered: IT Consulting


Projected 2009 revenue: Not disclosed


CEO, President/Owner(s): Steve Schmidt, president and CEO


Leadership team: Kirk Hegna, CFO

Target clientele: Fortune 500 and the like


Business organization memberships: None of significance

What has fueled your company’s growth?

Understanding our clients’ business, help them optimize present systems and cost of IT change and finding the “right” answers.

What is the biggest obstacle to your company’s growth?

Human resources and capital

Do you plan any changes in your company in the upcoming months?

We have recently opened branches in Omaha, Boston and Los Angeles. We will continue to expand nationally and develop additional service capabilities.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?


What is the outlook for the business conditions of your industry over the next several months?

The industry will gradually strenghten over the next six months and then become very strong as the economy recovers due to organizations looking for cost effective ways to get things done without increasing staff overhead.

What is your company’s key strategy for rising out of the recession?

Agressive sales expansion so that we are at the top of our clients’/prospective clients’ mind when they are ready to act on strategic initiatives.


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