50 Years Helping Clients Achieve a Higher Level of Performance

Anniversary Celebrations: The Horton Group

The Horton summer picnic
The Horton summer picnic

The Horton Group, one of the largest privately-held insurance brokers in the United States, is celebrating its 50th anniversary this year. The company will commemorate this milestone by celebrating the past, and using it as a reason to transform and make the changes to align the company with their future goals. 

“Fifty years is a remarkable feat, considering many businesses barely make it 10 years,” said Dan Horton, Chief Executive Officer. “We are excited to use our ‘golden anniversary’ as a ‘golden opportunity’ to celebrate everything we’ve accomplished while ushering in change.” 

The company was founded in 1971 as an eight-person agency as a single location in Orland Park, Illinois. Since then, The Horton Group has successfully transitioned from being a founder-run organization to a scalable enterprise. Today, there are approximately 400 employees located in six states across the Midwest, specializing in insurance, employee benefits and risk advisory solutions.  

The Horton Group has had a presence in southeastern Wisconsin since 1998, after acquiring the Laub Group in Waukesha. After conducting business in the Milwaukee area, the owners observed that many Wisconsin-based businesses shared the same hardworking, service-oriented values as Illinois, and were inspired to expand to more areas in the Midwest.  

“Our strong culture keeps us together as the economy ebbs and flows,” Dan Horton said. “It is certainly a challenge to maintain a sense of ‘togetherness’ during these unprecedented times, but we were able to make it work through new apps, websites and virtual gatherings.” 

The Horton Group expanded their digital footprint by hosting a wider variety of webinars and rolling out a new digital program for open enrollment. Internally, they’ve made training resources easily accessible online, and implemented new communications platforms to keep everyone connected. And most impressively, despite an economically challenging year, they experienced significant growth in 2020: they welcomed 79 new hires, promoted 45 employees and secured hundreds of virtual insurance renewals and benefit open enrollments for customers. 

“This is a special place to work because everyone prioritizes our community and our clients,” Dan Horton said. “Even in a year as challenging as 2020, we were still able to come together and think of innovative ways to achieve success. I look forward to seeing what lies ahead for us.”  

N19W24101 Riverwood Dr.

Waukesha, WI  |  53188



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