ZMac Transportation Solutions
510 College Ave., Racine • www.zmactransport.com
Year Founded: 2010
Product or Service Offered: Coordination of global transportation of flatbed and oversize freight.
CEO: Jeff McMahon
President: Matt Ziegler
Projected 2016 Revenue: $16 million
Target Clientele: Heavy equipment manufacturers, power generation, fabricated buildings/enclosures, agriculture, freight forwarders
Business Organization Memberships: Scale Up Milwaukee, Ramac
What has fueled your company’s growth?
“Hiring great people and training them to understand the complexities of the industry. Having a brilliant business partner like Matt Ziegler who is always working on our company and our culture. We have a great team of people here who really care about what we are doing and it’s a great place to work.”
What is the biggest obstacle to your company’s growth?
“Access to capital and people, and how we will utilize technology to gain more of an advantage.”
Do you plan to make any changes to your company?
“Our industry changes constantly and, as business owners, we need to stay ahead of those challenges. We are not afraid of change and we embrace it. If it will help us get better or help our customers we will do it. We move very quickly.”
Who are the business people you admire and why?
“People who have forged their own way in business and have achieved great things. Richard Branson, Steve Jobs, Warren Buffet, but also people locally here who are doing what they love with the companies they have started and are contributing to the economy and community by providing jobs and insurance to families. That is what really helps the city and state that we call home.”
What is the outlook for your industry?
“The transportation industry is in a lull right now, and we are affected by the price of gas and oil as well. It is happening to other industries also, so we are not alone. We are optimistic, though, because of what we have been able to achieve even in a slightly down economy. Like all things, this too shall pass and we are building to take advantage of that. We are investing in the future with people and training.”
What is your company’s most important growth strategy?
“We have a growth strategy that includes marketing our pricing tool, called ZRate. It uses market-analyzed data to produce freight rates up to 14 feet high and 14 feet wide anywhere in the lower 48 and Canada. No one has a tool like this, it’s a game changer. We also will continue to hire staff in groups and train them in a classroom setting called ‘The Launch Pad.’ It’s a program we developed to make sure our people are successful at ZMac. Adding great people is the catalyst for growth. We are committed to be a $100 million company, at least in the short term.”