WOW Logistics’ Cheese-handling sets it apart

Cheese production doesn’t end when it leaves a manufacturing plant; it needs to go somewhere to age. Chance are, the cheese in your refrigerator right now spent time in a WOW Logistics refrigerated warehouse.

Based in Appleton, WOW is a national leader in third-party logistics, specializing in the storing and handling of food-grade products. Randy Radtke, director of marketing for WOW Logistics, said it’s the only third-party logistics provider that has all of its warehouses audited by the ASI Food Safety Consultants at the food processor level. “We consistently score above 90 percent,” he said.

Beyond storing physical products, WOW also provides trade financing, Radtke said. The company pre-pays for received product so business owners don’t need to worry about having assets tied up on warehouse shelves, as during cheese’s aging process.

“We’re one of the world’s largest private financers of dairy products and have extended the program into paper and other inventory items,” he said.

The company has 6 million square feet of warehouse space, including 22 million cubic feet of refrigerated space at its 20 locations in Wisconsin and Idaho. The company employs more than 200.

“Our ability to offer a wide range of supply chain solutions makes WOW Logistics uniquely qualified to meet all of our customers’ need,” Radtke said. “In addition, our food-grade product expertise, in-house engineering, I.T. support, and an organization-wide commitment to excellent customer service put our company ahead of the competition.”

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