Milwaukee-based WorkWise LLC announced the strategic acquisition of OnContact Software, a Cedarburg-based provider of mid-sized CRM (customer relations management) systems.
Wayne Wedell, president of WorkWise, said, “During the OEM partnership that we have had with OnContact for the past six years, we observed how important the OnContact CRM system was both in helping our customers manage their customer relationships and also capturing a growing share of a new market place. You must manage the satisfaction of every interaction with your customer. With fierce competition in all industries, only one mistake can separate you from forming or keeping a relationship. OnContact CRM provides the ability to monitor and control all your customer touch points.”
OnContact’s latest release, CRM 7, is a 100-percent web-based application designed to help sales, marketing and customer service departments exceed their performance.
“WorkWise is an innovative company with the right mindset and resources to take the OnContact product to the next level”, said Jon Zimmerman, co-owner of OnContact.
It is the plan of WorkWise to further enhance product development and customer support.
“Workwise looks forward to expanding our sales and marketing efforts because of the OnContact acquisition,” said WorkWise director of sales and marketing Harry Mosesian. “In addition to our manufacturing base, we intend to continue to offer CRM 7 to a wide variety of businesses. Having used OnContact CRM software ourselves for several years, we know firsthand how valuable a tool that it can be.”
