Wisconsin Airbnb host income jumps 60 percent in 2018

Airbnb's homepage.
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Homesharing service Airbnb reported its Wisconsin hosts this year earned a combined $41 million in supplemental income, topping last year’s earnings of $25.2 million by 62.6 percent.

Wisconsin Airbnbs in 2018 housed approximately 344,000 guests, compared to 210,000 guests in 2017.

Milwaukee’s Airbnb market has also seen an increase over the past year. Guest arrivals in 2018 totaled 71,000, up from 40,600 guest arrivals in 2017. Host income increased by 69 percent from 2017 to 2018.

There are now more than 5,400 hosts in the state who share their homes via Airbnb. Each earns about $5,200 annually, the company said.

The number of Wisconsin hosts has increased by more than 1,400 since December 2017. 

The company earlier this year reported it distributed $2.5 million in tax revenue to the State of Wisconsin through an agreement it made in 2017 with the Department of Revenue. The deal requires all Wisconsin hosts to pay state sales tax and county sales and use tax.

An overview of 2018 total host income and guest arrivals, broken down by the top 30 homesharing markets in Wisconsin:

County

Total 2018 host income

Total 2018 guest arrivals

Milwaukee

$7.1 million

71,000

Dane

$5.5 million

44,000

Door

$3.2 million

21,000

Walworth

$2.4 million

16,000

Columbia

$2 million

18,000

Brown

$1.8 million

14,000

Winnebago

$1.4 million

7,400

Sheboygan

$990,000

6,300

Bayfield

$867,000

7,000

Douglas

$843,000

8,000

Oneida

$629,000

4,200

Sawyer

$626,000

4,600

Kenosha

$584,000

4,800

Outagamie

$572,000

5,000

Waukesha

$560,000

3,200

Vilas

$555,000

3,500

Racine

$546,000

4,700

Sauk

$475,000

4,600

Juneau

$463,000

4,500

La

Crosse

$431,000

5,200

Marinette

$420,000

3,100

Barron

$389,000

3,200

Vernon

$372,000

4,200

Ozaukee

$358,000

2,900

Rock                    $357,000                                      2,800

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Maredithe Meyer
Maredithe Meyer started as an intern reporter at BizTimes in summer 2015. She currently covers entertainment, sports, tourism and restaurants. In May 2017, she graduated with a journalism degree from Marquette University where she worked as an in-depth projects reporter for the Marquette Wire and Marquette Tribune.