Address: 2100 S. 116th St., West Allis, WI 53227-1006
Year founded: 2006
Product or service offered: Customized snow removal and de-ice management services to the commercial industrial and retail markets. The firm provides snow plowing, snow hauling, sidewalk clearing and de-icing of all surfaces to corporate offices to retail stores, industrial properties, shopping centers, airports, hospitals, and health care facilities.
Projected 2012 revenue: $12.5 million
Leadership: Fritz Frazier, owner; Jay Felton, president
Target clientele: Commercial, industrial and retail facilities to include corporate offices, retail stores, industrial properties, shopping centers, airports, hospitals, health care facilities.
Business organization memberships: American Public Works Association, Better Business Bureau, Building Owners and Managers Association, Commercial Association of Realtors Wisconsin, Metropolitan Milwaukee Association of Commerce, West Allis/West M ilwaukee Chamber of Commerce, Kenosha Area Business Alliance, International Facility Management Association, Institute of Real Estate Management, Milwaukee 7, Regional Economic Development Platform, MPL Foundation, Plant & Facilities Maintenance Association, National Federation of Independent Business, REACH, Snow & Ice Management Association.
What has fueled your company’s growth? “Our growth will continue to be fueled through our partnerships with our customers. It is through their referrals and our extended referral network that we continue to build our roster of partners. Couple this with other key partner additions through our market segmentation strategy and we feel that we have created a model for long-term market viability.”
What is the biggest obstacle to your company’s growth? “Growing companies face significant challenges in our current economy. Our growth strategy has allowed us to build and maintain cost controls while ensuring we did not compromise service levels. However, we are continually challenged with a need for space. We have been required to add capacity around the city to stage and store the equipment out of the elements as well as to house our growing staff.”
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? “Arnold Palmer, a man of integrity who did what he said and honored his word. Ted Waitt, founder of Gateway Computers, truly believed in his vision and made it become a reality. Kevin Mansell, of Kohl’s Department Stores, a great leader and team builder.”
What is the outlook for the business conditions of your industry over the next several months? “The economy will continue to be challenging over the next several months, and more likely years. We expect the marketplace to continue to be hyper-competitive and as challenging as ever.”
What is your company’s key strategy for rising out of the recession? “Our company’s strategy to rise out of the recession is based around our core fundamental principles of cost controls and relationship management.”