White House of Music to open store in Brookfield, close two locations

White House of Music will open a new store later this summer at 14685 W. Capitol Drive. Photo credit: White House of Music

White House of Music is resizing its physical footprint, with plans for a new brick-and-mortar location in Brookfield.

Set to open by late summer at 14685 W. Capitol Drive, the store will include 18 teaching studios, a retail showroom and ample parking. The new location will replace two of the company’s existing stores, in Wauwatosa and Germantown. Those stores will be merged with the Brookfield store and closed, according to a news release.

In addition to the soon-to-open Brookfield store, White House has three other locations, in Waukesha, Watertown and West Bend. Founded in 1953 in downtown Waukesha, the business sells musical instruments, sheet music and accessories and offers rentals, repairs and classes at its four retail stores and online.

The Brookfield location will offer more space for music lessons and products than is possible at other White House locations. In addition, the store is expected to have a regional draw with its location on a major thoroughfare.

“From discussions with area parents, teachers and students, one thing we’ve heard over and over is that customers want more selection and more parking. The new Capitol Drive location will make that possible,” said Chris White, president and of White House of Music. “As shopping options like e-commerce continue to grow, we will be well-positioned to accommodate those services for our customers, while having an even stronger presence as your community music store.”

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Maredithe Meyer covers restaurants, retail, tourism, and sports and entertainment. She joined BizTimes in 2015, previously as an intern reporter. She earned a degree in journalism from Marquette University in 2017. When she's not on the job, Maredithe coaches field hockey and loves exploring her favorite city on earth, Milwaukee.

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