Wauwatosa Crowne Plaza opens

A ribbon-cutting ceremony will be held on Thursday, March 20 to celebrate the opening of the new Crowne Plaza hotel at 10499 W. Innovation Dr in the Milwaukee County Research Park in Wauwatosa.

The eight-story, 198-room hotel was developed by KL Hotel LLC, a partnership between New Berlin-based Kaloti Enterprises Inc. and Northbrook, Ill.-based Lane Hospitality. The general contractor for the project was Mortenson Construction and Elm Grove-based TWP Architecture was the project’s architect.

The hotel is the first new prototype for Windsor, U.K.-based InterContinenal Hotels Group PLC’s Crowne Plaza brand.

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"We are pleased to open the first of our prototype hotels in Milwaukee-Wauwatosa," said Gina LaBarre, vice president of brand management for Crowne Plaza Hotels & Resorts. "Our collaboration with Lane Hospitality has resulted in a brand defining product that will appeal to current and future Crowne Plaza franchisees looking to develop new-build Crowne Plaza hotels. While conversions will always play a role in our development strategy, this prototype provides a design plan concept for owners to leverage when building new hotels in emerging markets or established urban markets"

The hotel was designed to accommodate business travelers and has more than 7,000 square feet of meeting space, an upscale restaurant and lounge called Innovation, a 24-hour business center, a fitness center, an indoor swimming pool, valet and laundry service and complimentary shuttle service within a five-mile radius. In addition, the lobby area and lounge in the hotel contains soft seating with adjacent hard surfaces, power sources and Wi-Fi to accommodate smaller, informal meetings and individuals working outside their rooms.

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