A Waukesha-based startup delivering coffee to customers through its automated kitchen and contactless drive-thru hopes to launch its first operation in City of Pewaukee this summer. Octane Coffee’s automated systems can serve coffee, tea, smoothies and juice drinks in 30 seconds or less. When customers order and pay through the app, Octane’s “robotic server” GPS
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A rendering of Octane Coffee's proposed site at W229N1400 Westwood Drive in City of Pewaukee.[/caption]
The 20-foot container, which is approximately the size of Chevy Suburban, is packed with a robot, refrigeration, coffee makers, cups, lids and ingredients for its products. Deasy’s long-term vision is to franchise Octane Coffee, manufacture more containers in Waukesha and ship them anywhere in the United States, he said.
“Someone could theoretically buy one, two, or three of these, become a franchisee and throw them in their major metro area,” Deasy said.
[caption id="attachment_522875" align="aligncenter" width="2560"]
Octane Coffee founder and CEO Adrian Deasy.[/caption]
When Deasy began developing Octane two years ago, he understood that the coffee industry – the drive-thru coffee space in particular – was ripe for disruption. Now, Deasy believes Octane Coffee may see quicker adoption with the coronavirus pandemic shifting consumer behavior.
“Six months ago, if you didn’t have a drive-thru or mobile ordering, you were done,” Deasy said. “The world that we thought was going to come in 5 or 10 years has all of a sudden become today and tomorrow.”
Octane recently closed on a seed round of just over $400,000 backed by primarily Wisconsin investors. The company is also