Waterstone Mortgage launches new brand

Pewaukee-based Waterstone Mortgage Corp. has unveiled a new logo as part of a rebranding campaign.

The new corporate brand underscores Waterstone Mortgage’s continued commitment to its mission of taking the confusion and anxiety out of the mortgage process to give customers a clear path to their dream of homeownership.  
“Developing the brand gave us a renewed focus on our mission and values,” said Waterstone Mortgage president and chief executive officer Eric Egenhoefer.  “Our new corporate brand identity reflects our company’s customer focus and our brand promise: to do the right thing and always move forward. Just as our company has evolved and grown, so too must our brand evolve to show the value it brings to our customers across the country.”
The rebranding is being infused into the company’s website, print advertising, online advertising, social media, recruitment marketing and employee communications. Additionally, the brand will be prominently featured at the new Waterstone Mortgage headquarters when the company moves to N25 W23255 Paul Road in Pewaukee this summer.
The goal of the new brand is to help foster a unified national message, as well as provide customers with a deeper understanding of Waterstone Mortgage’s breadth of loan programs and industry expertise.
“We believe our people are the brand, and our values show what we look for in our professionals and partners and how we do business,” said Egenhoefer.
Waterstone Mortgage is a wholly owned subsidiary of WaterStone Bank SSB with assets of more than $1.6 billion. For more, visit www.WaterstoneMortgage.com.

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