Wantable now offering services for men, too

Company to remain female-centric brand

Headshot, Bayview Studio, Front Room Photography, FRP, frphoto.com, Headshot Photographer, James Bond, Neil, Portrait

Milwaukee-based Wantable Inc. is expanding its offerings to include men’s fitness apparel, although founder Jalem Getz said the company will remain a female-centric brand.

Headshot, Bayview Studio, Front Room Photography, FRP, frphoto.com, Headshot Photographer, James Bond, Neil, Portrait
Jalem Getz

Getz announced the new offering, Men’s Fitness Edit, in a blog post on the company’s website Saturday.

“As the leader in women’s fitness styling, our expertise in fabric, fit, and function will carry over well to the men’s market,” Getz wrote. “I can honestly say that the personal styling provided by our Men’s Fitness Edit is unlike anything available today.”

“Personally, I don’t want a closet filled exclusively with Nike, Under Armour, and lululemon. I want a diverse brand lineup, and our team has delivered,” Getz added. “You can expect premium apparel from brands like Rhone, MPG Sport, TLF, and Richer Poorer.”

The post also included comments from male members of the Wantable staff who said they were happy to be able to utilize the product they work on.

Wantable delivers personalized makeup, accessories and women’s apparel to tens of thousands of customers through a subscription service.

The company was founded in 2012 and has raised more than $5 million from investors, including a more than $800,000 Series C funding round disclosed earlier this month.

Getz also recently announced the company would be moving from its Walker’s Point location to a former Pick ‘n Save in the Milwaukee’s Clarke Square neighborhood. The move will nearly double the company’s available space and also leave room for future expansion.

He plans on increasing the Wantable’s employment from 73 to 85 by the time the company makes the move in March and hopes to reach 120 a year after that.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

No posts to display